Applying Emotional Intelligence to Marketing

I couldn’t help sharing this one. Such a great admonition!

Marketers must be able to identify the emotions of the target audience beyond the AI, analytics and data, then execute strategies and tactics that apply this emotional intelligence to motivate their target to take action.

Source: https://medium.com/@jglass8/applying-emotional-intelligence-to-marketing-97d581bd072a

Credit to: Jamie Glass

 

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